Responsibilities

• Successfully supervising a team of Full-Time and Freelance content strategists and writers while ensuring delivery of high quality content
• Ensuring that the delivered content is in line with client requirements, is optimized for searcha and is consistent in terms of style and tone of voice
• Follow given instructions and specification mentioned in the requirements diligently
• Engaging in constant training and development of both Full Time as well as Freelance content writers with the help of constructive feedbacks
• Motivating team members to engage in constant self development and enter in a long-term work association with DigiVersal
• Mapping out content strategies for each project that support and extend both long-term and short-term marketing initiatives
• Integrating content activities with traditional marketing campaigns
• Developing standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.
• Creating strategies for developing SMS/MMS outreach and advertising, apps, etc. as required
• Working closely on all creative and branding initiatives to ensure a consistent message across channels