Social Media Marketing
As a Social Media Manager, you will lead the planning, creation and delivery of premium, social-first content across Twitter, Facebook, Instagram, & LinkedIn. This will entail working closely with our various marketing / communications teams to help them articulate their needs, shape social briefs, understand social best practice and deliver their KPIs. Content ideation and creation are the heart of this role - and you will be expected to create social post copy, as well as brief and manage creative inputs (design, photography and video) to a consistently high standard that raises the bar in the higher / further academic industry and beyond. Strong working relationships are vital to success in this position.
- Develop social media strategy and make plans.
- Create original content for social media platforms, email marketing, website and platforms.
- Posting stories, posts on social media.
- Deploy 360° social marketing campaigns including Facebook, Twitter, Instagram etc.
- Leveraging both branding and performance campaign to balance awareness and online sales conversion objective.
- Design creatives for organic & paid promotion of high quality.
- Manage and build relationships with influencers.
- Responding to any mentions over social media platforms like Facebook, Twitter, Pinterest, Instagram and engage with the social media users.
- Keep Up to Date with all Social Media Trends.
- Create & Analyse Social Media Performance Report.
- Producing a consistent brand message across all the social media channels.
- Regular monitoring the competitor social media platforms and creating analysis report.
- Working with other departments to develop social media timelines that coincide with the version upgrades, ad campaigns, and other brand messages.
- Knowledge of Facebook Postings, Promotions, Business manager accounts, Ad creations, performance analysis, competitor analysis and Facebook mentions.
- Apart from postings and promotions, you should have knowledge of analytics to gauge the mood of the audience.
- You are all for team game, since you will have to coordinate with various teams (graphic designers, video editors, content writers etc).
Requirements:-
- Extensive experience in social media promotion.
- Excellent skills in data processing and analysis, expert in Excel and data presentation.
- Result-oriented attitude.
- Experience in Academic Industry Preferred.
- Ability to develop the right voice for each social media platform.
- Should be able to understand what contents works for account being managed ad based on that should come up with creative ideas of campaigning.
- Should have ability of effective content calendar management.
- To study and analyse daily media (social news) and generate relevant content.
- To study past and current media trends and analyse their impact.
- Proven ability to build social media communities.
- Creation of Social media calendar which is inline with the marketing activities being performed through different marketing teams.
